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Small Business Marketing With Big Business Results
So you want to grow your sales numbers over last year by 15%. Is it better to focus on acquisition strategies to increase sales or retention strategies? An acquisition strategy consists of growing the number of prospects by increasing ad spending to reach more people. The idea is, grow your prospect pool by 15% multiplied [...]
Elevator Speech or Elevator Pitch
Nearly everyone involved in sales understands that a well-crafted elevator pitch (or elevator speech) is essential in small business. Still, hardly anyone takes the time to compose a really good one. Some people confuse an elevator speech with a usp or unique selling proposition. In some cases, your usp can double as your elevator pitch. [...]
USP Unique Selling Proposition, Value Proposition Definition
www.MafiaOffers.com 8 minute video defines USP Unique Selling Proposition, Unique Selling Point, and Customer Value Proposition. Limitations are discussed and factors for creating good USPs. Duration : 0:8:12 Social Bookmarking Technorati Tags: creating, customer, customer value definition, proposition, unique, unique selling proposition, usp
