Nearly everyone involved in sales understands that a well-crafted elevator pitch (or elevator speech) is essential in small business. Still, hardly anyone takes the time to compose a really good one. Some people confuse an elevator speech with a usp or unique selling proposition. In some cases, your usp can double as your elevator pitch. [...]
www.MafiaOffers.com 8 minute video defines USP Unique Selling Proposition, Unique Selling Point, and Customer Value Proposition. Limitations are discussed and factors for creating good USPs. Duration : 0:8:12 Social Bookmarking Technorati Tags: creating, customer, customer value definition, proposition, unique, unique selling proposition, usp