THE 8 STEPS TO A LOT MORE SALES MARKETING SYSTEM
This System Is For You If You Have Asked Yourself Any Of The Following Questions:
… Why aren’t my salespeople more effective at converting prospects?
… Why am I not getting more leads from all my advertising?
… Why can’t I get my customers coming back more often?
… I’ve been in business 10 years – shouldn’t that mean more sales?
… I get some referrals – how can I get more?
… Why don’t I get more business from my dealers and distributors?
… How can I measure or quantify which ad or marketing strategy is working profitably?
… Why isn’t my company’s great customer service creating more sales?
… How do I get a better return on my direct mail pieces?
THEN…
You are beginning to “see the money.” You are beginning to identify “hidden” opportunities for a lot more sales and profits in your business. The 8 STEPS TO A LOT MORE SALES marketing and sales system will get them for you! The system will “show you the money!”
HOW THE SYSTEM WORKS
Whether you are a start-up or have been in business many years, your company has what we call “hidden” marketing assets or sales opportunities. Some of these opportunities can produce new sales and profits almost instantly. Others grow sales and profits exponentially over time.
“Hidden” marketing assets or sales opportunities in your business include: Your current marketing and sales processes, your current advertising, your current, past and prospective customer base, the owners and staff expertise, company performance, products, services, policies, location, website, relationships with other businesses, etc.
Implementing the 8 STEPS TO A LOT MORE SALES system will:
- Help you uncover and identify ALL of the “hidden” opportunities for more sales and profits in your business.
- Teach and show you how to implement steps of the 8 STEP system so you can tap into and free up the new sales in these hidden opportunities – many of them instantly!
- Grow your business all three ways simultaneously – increase prospective customers, increase the conversion rate of prospective to buying customer and increase the value or worth of each customer.
- Help you reach your growth and profit goals more quickly – guaranteed – without spending a dime more on traditional advertising or marketing strategies.
What are the 8 steps?
Step 1: USP – Identify your companies Unique Selling Proposition and complete an in depth analysis of who your competition is and what they are doing to compete. Discover what past and current clients think of your business and discover what makes them buy from you and what will make them buy again.
Step 2: Integration of USP into all current marketing processes. Includes using the information from Step 1 to re-introduce your company to your current and past clients. Incorporate the “irresistible offer” created in Step 1 into letterhead, business cards, direct mail, website and more. Create a script and teach it to your staff to help your entire company get on the same page and convert more sales. Create and teach your staff to up-sell and cross-sell to create higher average sales.
Step 3: Database marketing – Cultivate a database management system that will re-connect you with all of your past clients and create a loyalty program for getting and keeping new clients. Create a database marketing system to stay in touch and create repeat sales and referrals like never before.
Step 4: Alliance marketing - Create alliances with several other businesses that are engaging your target market. Create alliances that establish a mutually beneficial referral program that can explode sales with little to no cost. Create special offers that will generate huge and profitable returns for both you and your alliance partners.
Step 5: Media Marketing – Incorporate everything from Steps 1, 2 and 3 into a multiple pillared media plan. Use social media, press releases and video to get your message out there to the general public.
Step 6: Community Marketing – Learn how to get involved in your community and create a public image for you, your company and staff. Learn what types of community involvement to get involved with and what to avoid. Create a public image and gain community support for your company and the causes you want to support.
Step 7: Direct Marketing – Use the information and capital generated from steps 1 – 6 to create new sales and more prospects to add to your pipe. Use Steps 1 and 2 to convert more from your direct marketing efforts. Achieve higher conversions and greater average sales with lower direct marketing costs because of scientific tracking methods using technology that will take all of the guess work out of your marketing.
Step 8: Internet/Mobile/Social Media Marketing - Tie it all together on the web. Optimize your website with keywords to create in-coming leads. Secure 1st page status on Google, Yahoo and Bing. Create geocentric marketing strategies using mobile marketing and social media. Learn how to get massive exposure for your business through the web using smart phones, social media, video marketing, blogs, ezines and online press releases.
4 Ways To Get Started
Not all companies are in the same place as it regards their cash flow, growth plans and staffing. In order to accommodate you where you are at we have created 4 different programs for getting started:
- One Module At A Time
This is for the business owner that feels only one or two of the modules are going to be needed for growing their business. - CORE4
This program is designed to help keep your costs low. You will benefit from this most if you are staffed in a manner that will allow you to take on the concepts taught in this program, internally.This 6 week program includes Steps 1 through 4. Included with the program is a set of manuals that describe in detail each step and provide you with a clear and concise plan for putting into action every thing you will learn during this 6 week program. The program also has an option for weekly 1-on-1 coaching and accountability. This is especially useful for business owners that have a hard time getting things done.Most business get the biggest bang for the buck in Steps 1 & 2. These steps alone can create 25% or more in increased profits without spending one additional dollar on advertising. Steps 3 & 4 deliver the message created in Step 1 and introduced in Step 2 to your current and past clients as well as alliance partners.Your business growth really takes off after Step 4 is completed and will continue on an exponential curve is you do the weekly homework and set up your business for success. - CORE4+4
This program is designed to help keep your costs low. You will benefit from this most if you are staffed in a manner that will allow you to take on the concepts taught in this program, internally.This 12 week program includes Steps 1 through 8. The program is designed for businesses that are looking to completely re-create their companies. CORE4+4 includes everything from the CORE4 program plus additional manuals that will cover all 8 Steps in the program.Significant and profitable changes will come about from this program. It also includes a personal visit by me or one of my staff to your place of business for a 1-on-1 session to discuss and strategize the methods you will use to implement the 8 Steps To A Lot More Sales program. - TurnKey
This program is designed for companies looking for a turnkey method of deployment. You will benefit from this most if you are looking for a completely hands free solution.This Complete turn-key option will include all of the steps in the CORE4 program. If your company is in need of additional changes we will examine the validity of adding the additional 4 steps. This strategy is implemented on your behalf by me personally. This will include implementation and coaching as well as GUARANTEED profitable results.In order to take advantage of this program you must qualify. Qualification will be determined once a thorough Hidden Marketing Assets Opportunity Analysis has been completed. If your company qualifies I will personally guarantee your business will experience sales growth that will be in excess of 10 times the cost of my services or I will work for free until these profits are realized.This is a performance based agreement. If I don’t perform and achieve the agreed upon results, I work for free indefinitely for your company until the agreed results have been achieved or I will refund 100% of your money back.
If you have any questions or would like to schedule a Free, No Obligation, Hidden Marketing Assets Opportunity Analysis for your company, please give me a call at (206) 730-8964 or click on the “Call Me” icon below.
