Small Business Marketing With Big Business Results
So you want to grow your sales numbers over last year by 15%. Is it better to focus on acquisition strategies to increase sales or retention strategies? An acquisition strategy consists of growing the number of prospects by increasing ad spending to reach more people. The idea is, grow your prospect pool by 15% multiplied by your closing ratio will create a 15% increase in sales. What if you could create a 17% increase in sales profits while decreasing your ad spending? Sounds crazy but as you will see,
Augmented Diversity
It is amazing what this technology is doing to open doors to customer engagement. New applications for using the technology are being developed everyday. For instance, mobile marketing, location based marketing and video marketing just to name a few. Well the article below has several great links to explore ... enjoy!
26 Ways to Engage With Customers Using Video
Video marketing is such a great way to interact with your customer base and be known by them. The data is in and using video is critical to any businesses tactical plan for getting attention from the search engines. This article covers 26 ways to engage your base and reach your audience. Take your time to read each of these and look at the videos when one is offered. Let this stimulate your creative juices and look for application for your business. Ask yourself: How can I use this in my business? Is this something I can integrate into my marketing systems? How can ...
2011 Social Media Marketing Industry Report
Have you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?” Look no further. All of the answers (and more) are right here in this free third-annual social media report. Watch the above video for a quick summary. To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. We set out to
A Small Spark Could Set Your Business On Fire
Small Business Marketing Ideas Just Need A Spark The other evening, as my 12 year old son Jacob was heading out to his Boy Scout meeting, I noticed him put something into his pocket. So, I asked him what he was putting in his pocket and he said “it’s a fire starter, Dad”. A fire starter? Curious, I asked him to demonstrate what a fire starter is. So he pulls this elongated tube from his pocket and strikes it with the cap. I was amazed to see it throw off a giant, brilliant spark. I never really made it through more than ...
Sometimes Free is Too Free!
Sometimes Free is Too Free I know I can be a little hyper optimistic sometimes. I was wrong this time. I look back on it and I do find myself laughing out loud to myself. Have you ever tried to offer a free, no strings attached, gift and gotten no takers? In my case it was information on the latest and greatest new insider secrets I discovered while doing research for a client. Heck I was willing to give the information to them for free, no selling, just pure content, knowing that a small percentage would see the light and decide that they ...
Mobile Marketing Hype – Fact or Fiction?
Mobile Marketing Hype - Fact or Fiction? All right, I'll be the first to admit that I am bit of a skeptic when it comes to internet hype. If you haven't heard it yet (where have you been) mobile marketing is bigger than the internet. Crazy as that sounds, that is what the marketing "gurus" are touting. You see and hear it everywhere. I can't tell you how many have told me they have the "secret sauce" and for a small price they will give me a peak at the recipe. It almost feels like I'm at a carnival walking the ...
Elevator Speech or Elevator Pitch
Nearly everyone involved in sales understands that a well-crafted elevator pitch (or elevator speech) is essential in small business. Still, hardly anyone takes the time to compose a really good one. Some people confuse an elevator speech with a usp or unique selling proposition. In some cases, your usp can double as your elevator pitch. Ultimately, your elevator speech has to be a reflection of you. It can't be just a string of words designed to sell a product. If we try to make up an elevator speech or unique selling proposition and then gear our business to deliver it, we're doing it ...
So you want to grow your sales numbers over last year by 15%. Is it better to focus on acquisition strategies to increase sales or retention strategies? An acquisition strategy consists of growing the number of prospects by increasing ad spending to reach more people. The idea is, grow your prospect pool by 15% multiplied by your closing ratio will create a 15% increase in sales.
What if you could create a 17% increase in sales profits while decreasing your ad spending? Sounds crazy but as you will see,
Apr 11
18
Augmented Diversity
It is amazing what this technology is doing to open doors to customer engagement. New applications for using the technology are being developed everyday. For instance, mobile marketing, location based marketing and video marketing just to name a few. Well the article below has several great links to explore … enjoy!
Posted in Augmented Reality Marketing Ideas Video Marketing by .
Video marketing is such a great way to interact with your customer base and be known by them. The data is in and using video is critical to any businesses tactical plan for getting attention from the search engines. This article covers 26 ways to engage your base and reach your audience.
Take your time to read each of these and look at the videos when one is offered. Let this stimulate your creative juices and look for application for your business. Ask yourself:
- How can I use this in my business?
- Is this something I can integrate into my marketing systems?
- How can I use this to drive my social media campaigns i.e.
Facebook, Twitter, LinkedIn, etc.? - How can I make this work in my PR campaigns and new
products and service releases?
Essentially, what you want to look for is how this information can help you to have more touch points with your customer base and create a WOW experience.
Posted in SEO Social media Video Marketing by .
Have you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”
Look no further.
All of the answers (and more) are right here in this free third-annual social media report.
Watch the above video for a quick summary.
To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. We set out to
Posted in Marketing Ideas Small Buainess Marketing Social media Social networking by .
Small Business Marketing Ideas Just Need A Spark
The other evening, as my 12 year old son Jacob was heading out to his Boy Scout meeting, I noticed him put something into his pocket. So, I asked him what he was putting in his pocket and he said “it’s a fire starter, Dad”. A fire starter? Curious, I asked him to demonstrate what a fire starter is. So he pulls this elongated tube from his pocket and strikes it with the cap. I was amazed to see it throw off a giant, brilliant spark.
I never really made it through more than 6 months of scouts (that is another story for another time) so I had not seen anything like this. It consists of a Magnesium rod and a stainless steel striker.
When I saw the huge spark it ignited (excuse the pun) an idea within me. Having a
Feb 11
10
Sometimes Free is Too Free!
Sometimes Free is Too Free
I know I can be a little hyper optimistic sometimes. I was wrong this time. I look back on it and I do find myself laughing out loud to myself.
Have you ever tried to offer a free, no strings attached, gift and gotten no takers? In my case it was information on the latest and greatest new insider secrets I discovered while doing research for a client.
Heck I was willing to give the information to them for free, no selling, just pure content, knowing that a small percentage would see the light and decide that they want me to do it for them.
I figured I would have business owners clamoring for a chance to sit in on this little closed door session. But Nooooo, not on your life. I created 9 modules for business growth to help them grow. All of these modules create new clients and sales without advertising.
You would think I was offering them a contagious disease.
Mobile Marketing Hype – Fact or Fiction?
All right, I’ll be the first to admit that I am bit of a skeptic when it comes to internet hype. If you haven’t heard it yet (where have you been) mobile marketing is bigger than the internet. Crazy as that sounds, that is what the marketing “gurus” are touting. You see and hear it everywhere. I can’t tell you how many have told me they have the “secret sauce” and for a small price they will give me a peak at the recipe.
It almost feels like I’m at a carnival walking the midway and the carnies are calling out to me “Hey bub, come over here, I’ve got the inside scoop on getting thousands of leads using mobile phones, slip me a twenty and I’ll give you a look see!” Yeah right, and I’ll bet you charged a fitty for a look see on email when it first came out.
So, being the skeptic that I am, I always do my own research to confirm or deny what I here. So I invested in some of the courses and did my own research to check the facts I have been hearing. In my investigation here are some of the statistics I have been able to verify, they are astonishing:
Posted in Business Growth Increase your client traffic Mobile Marketing SEO Social media by .
Aug 10
10
Elevator Speech or Elevator Pitch
Nearly everyone involved in sales understands that a well-crafted elevator pitch (or elevator speech) is essential in small business. Still, hardly anyone takes the time to compose a really good one.
Some people confuse an elevator speech with a usp or unique selling proposition. In some cases, your usp can double as your elevator pitch.
Ultimately, your elevator speech has to be a reflection of you. It can’t be just a string of words designed to sell a product.
If we try to make up an elevator speech or unique selling proposition and then gear our business to deliver it, we’re doing it backwards.
Before we can talk with any level of credibility about what we do, we have to be crystal clear about who we are.
Duration : 0:2:53
Posted in Social media by .
www.MafiaOffers.com 8 minute video defines USP Unique Selling Proposition, Unique Selling Point, and Customer Value Proposition. Limitations are discussed and factors for creating good USPs.
Duration : 0:8:12
Posted in Social media by .
Aug 10
10
Social Media Revolution
Social Media Revolution: Is social media a fad?
Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics.
Duration : 0:4:23
Posted in Social media by .
